Global technology product distribution company


The company was positioned for IPO and needed hands-on guidance on how to position its investor pitch. The investment community messaging was complicated by the company’s need to consider the many inter-related communities it serves (customers, partners) and the highly competitive nature of its sector.

The company also was challenged by its margins and needed ways to grow profitably.


We developed the corporate positioning that would leverage the company’s core strength (efficiency and global operational depth); characterized it as the most nimble in its sector, with a growth trajectory that would expand its market share.

We also developed and implemented, with the CEO, acquisition strategies that targeted services which were connected to the company’s core business, but which provided substantially higher profit margins.


The company went public successfully and has since attained Fortune 500 status. The company has executed a series of acquisitions that has expanded its business scope and enhanced its overall profitability.


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